Kia to update its badge, adopt new slogan

Korean automaker KIA is set to change its logo along with a new slogan.

The new logo uses stark, angular lines for the strokes in each letter. The upper part of the K attaches to the top of the I which in turn connects to the lower part of the stylized A.

In comparison, the existing emblem simply puts a serif on the top of each letter.

In addition to the new logo, is to replace its old "The Power to Surprise" slogan with a new one, which is "Movement that Inspires".

The company has already begun using the logo as it was seen in Imagine by Kia concept at the 2019 Geneva Motor Show. The first production car with this logo is rumored to be the next generation K7 / Cadenza, which is making its official debut early-mid 2021 under a new "K8" nameplate.