As digital communication becomes an integral part of everyday life, the assumption that instant messaging services are inherently private is dangerously misplaced. According to Amnesty International's Technology and Human Rights team, people may be surprised to learn just how vulnerable their online communications are to cybercriminals and other threats. This concern, highlighted nearly eight years ago, remains more relevant than ever as cybercrimes have surged, targeting users—particularly young people—who readily share personal information across various platforms.

On this Safer Internet Day, it's crucial to underscore the importance of choosing platforms with robust privacy features. Protecting personal data is not just a matter of convenience; it's fundamental to safeguarding individuals from risks such as identity theft, disinformation, phishing, cyberbullying, and financial fraud.

With the widespread use of social media and instant messaging apps, personal data is constantly being exchanged. Without adequate privacy measures, this data becomes vulnerable to unauthorised access. Essential privacy features include end-to-end encryption, two-factor authentication, and disappearing messages. End-to-end encryption ensures that only the sender and the intended recipient can read the content of messages, safeguarding against interception. Two-factor authentication adds an extra layer of security to user accounts, making unauthorised access significantly more difficult. Disappearing messages allow users to set a timer after which messages automatically delete, reducing the risk of sensitive information being stored indefinitely.

While most messaging applications now incorporate these basic features, some platforms offer additional, critical protections that significantly enhance user privacy. Beyond standard measures, advanced features are emerging to offer even greater security. For example, the messaging app Imo has implemented several innovative privacy tools, including blocking screenshots and screen recordings. This feature prevents users from capturing screenshots or recording audio and video calls, protecting private conversations from being saved or shared without consent. The app also includes a dedicated privacy mode. When activated, this mode adds extra security layers, such as preventing random people from adding you, capturing your profile information, or recording your calls. Another standout feature is Time Machine, a unique tool that allows users to delete any message at any time—whether it's their own or one from their contacts—offering complete control over conversation history.

The internet is a double-edged sword—capable of empowering lives while also exposing individuals to potential harm. To create a safe, inclusive, and empowering digital environment, tech companies must prioritise privacy by integrating advanced security features. At the same time, users should educate themselves about online risks and make informed decisions when selecting messaging platforms.

A secure digital world is not the sole responsibility of tech companies; it requires a collective effort. By adopting strong privacy practices and supporting platforms that prioritise user security, we can build an online environment where people—especially the younger generation—can thrive safely.

Khondaker Samin Mahtab is a communications professional.