The most obvious consequence of this surge in AI use has to be the deprivation of artists from jobs they would otherwise have. For a typical 2-minute OVC, an ad agency would have to commit to the cost of casting, filming, editing, and sound – a sizeable fee. It is becoming increasingly lucrative for companies to cut costs by simply using an AI render of what they envisioned.
The most obvious consequence of this surge in AI use has to be the deprivation of artists from jobs they would otherwise have. For a typical 2-minute OVC, an ad agency would have to commit to the cost of casting, filming, editing, and sound – a sizeable fee. It is becoming increasingly lucrative for companies to cut costs by simply using an AI render of what they envisioned.
