Embracing UHT milk: a revolution in nutrition and convenience

In a world grappling with a pandemic and an increased focus on health, an unlikely hero has emerged in the realm of nutrition – UHT milk. This Ultra High Temperature-treated milk, lauded for its health benefits and remarkable shelf life, is swiftly gaining popularity in Bangladesh. As we observe World Milk Day today, it is crucial to delve into the reasons behind the growing demand for UHT milk and explore how it can potentially transform the country's dairy industry.

UHT milk, a product of the Ultra High Temperature treatment process, offers numerous advantages that have captivated consumers. By subjecting cow's milk to temperatures of 135 to 140 degrees Celsius for a mere four seconds, all harmful bacteria are deactivated. The milk is then meticulously packaged in paper-based cartons with a 6 layer composition, shielding it from air, moisture, and sunlight. The result? Milk that remains fresh and safe for consumption at normal temperatures for up to six months, till it remains unopened.

The global COVID-19 pandemic has prompted a widespread awakening towards the importance of nutrition and overall well-being. In Bangladesh, this shift in consciousness has triggered a surge in demand for UHT milk. Individuals are recognizing the inherent health benefits of UHT milk, as it delivers essential nutrients without the need for refrigeration or additional preservatives. In fact, UHT milk sales experienced a remarkable growth of 12 to 15 percent last year, as confirmed by experts and authorities from various organizations.

While UHT milk gains traction in Bangladesh, it is vital to address the underlying issue of low milk consumption in the country. The World Health Organization recommends a daily intake of 250 milliliters of milk per person, yet reports indicate that consumption falls significantly short of this mark. Factors such as insufficient production and concerns surrounding milk contamination and spoilage have deterred individuals from embracing milk as a staple. However, UHT milk has emerged as an ingenious solution to this conundrum.

To bridge the gap between milk demand and production, the Department of Livestock Services reports a commendable fourfold increase in milk production over the past decade. However, with an annual demand exceeding 1.53 million metric tons and production reaching 1.19 million metric tons, a persistent imbalance persists. This supply-demand disparity necessitates innovative approaches, and UHT milk has stepped up to fill the void, not only in Bangladesh but also on the global stage.

The popularity of UHT milk extends well beyond Bangladesh's borders, as evident from the surging international demand. The US-based market research firm IMARC reveals that the global UHT milk market size reached an astonishing 11,830 crore liters in 2020, with projections estimating a staggering rise to 14,710 crore liters by 2026. This underscores the universal recognition of UHT milk as a convenient and reliable dairy option.

It is worth acknowledging that the convenience of UHT milk comes at a slightly higher price point compared to pasteurized milk. While the latter sells for 75-80 takas per liter, UHT milk commands a price of 90 takas. Nevertheless, the extended shelf life and ease of storage provided by UHT milk have resonated with consumers, who are willing to invest in a product that aligns with their modern lifestyles.

As we celebrate World Milk Day with the theme of "Sustainability in the Dairy Sector with Messages of Environment, Nutrition, and Socioeconomic Empowerment," it is an opportune moment to embrace the UHT milk revolution.