Ingenious Marketing Club (IMC) of the Department of Business Administration, UAP organised third season of the ad making competition titled “Adblitz - Crafting the Next Ad-Maestros” at the auditorium of the campus on July 10, 2019. The event was sponsored by Ok Wallet by One Bank. The objective of the event was to unleash the creative potentials of the business students in the field of marketing and promotions. Acclaimed industry professionals namely Ehita Tahmina Nazir, Assistant Vice President, MFSD at ONE Bank Limited; Anubhab Chakraborty, Group Manager, Social Communication at Asiatic Marketing Communications Limited; and Md. Raziuddin Sourav, First Assistant Vice President, Brand Marketing and Communications at LankaBangla Finance Limited were present.
Prior to the competition, Anubhab Chakraborty conducted a workshop titled “Ad Making and Story Board Writing” on July 3, 2019 and provided the participants a client brief based on which total 11 groups presented their TV commercials in the competition. Three groups were finally crowned as winner and joint runner-up.
The programme was chaired by the UAP VC, National Professor Dr. Jamilur Reza Choudhury. Pro-VC UAP, Prof. Dr. MR. Kabir and Treasurer and Director of Directorate of Students’ Welfare (DSW), Air Commodore Ishfaq Ilahi Choudhury (Retd.) graced the occasion with their presence. The programme concluded with vote of thanks by the convener of the club Tahmeem Siddiqi, Assistant Professor, DBA, UAP.