BMW has just released a facelift of their flagship, top-dog luxury sedan—the 7-series. Immediately, it has created divisions in the automotive world, with comments ranging from outright mockery to reserved opinions on the new 7’s gaping maw. People have compared it to a barbecue grill, others have said it reminds them of whales feeding, some have called it outright ugly. Whatever your opinion on it, BMW is claiming the 7 to have much improved cooling and efficiency figures from the new face—slats in between the grill fins close automatically at high speed to reduce drag and open to let in as much air as possible at low speeds to aid cooling.
The 7 is definitely the pinnacle of BMW tech right now. With behemoths like the X7 joining the ranks, the German automaker’s fortunes seem to be growing at the same rate as their grills.