The greatest (print) auto-motive ads | The Daily Star
12:00 AM, August 15, 2018 / LAST MODIFIED: 12:07 AM, August 15, 2018

The greatest (print) auto-motive ads

Ads. They ruin our Facebook video watching sessions and irritate us by suggesting things we'd secretly want to buy online but never admit to it. However, print ads used to be an art—for cars, the golden age of print advertising in the 70s, 80s and 90s took to new heights and helped build the car into a lifestyle statement. Here's our tribute. 

Porsche, not known for subtlety in ads, takes a dump on “lesser” manufacturers.
BMW M-division's heart-in-mouth ad captures their ferociousness well.
Bridgestone throwing major shade on others.
Lamborghini doesn't need ads. Unless they're made for awards. This one takes “handmade in Italy” too literally.
Subaru, masters of boxer turbo engines, finally admitting they don't give a hoot about styling.
Think Small Volkswagen ads launched a counter-culture revolution in the US, the first of many amazing campaigns.
When Daihatsu doesn't have much to tout, they piggyback on cooler brands to get some moolah.
Build a straw-man argument, make vague claims, use shock and awe. Classic marketing by Citroen.
The ad that made the Dodge Charger's menacing snout famous.
The Beetles replicating The Beatles. Classic wordplay.

 

 

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