Abul Kalam Azad: A success story

Abul Kalam Azad

In 2006 Banglalink launched three television commercials (TVC) featuring three characters and their struggle to change their lives as well as making impacts on their surroundings. The TVCs were hugely popular.
This year Banglalink is taking the “Din Bodol” concept to a new level by highlighting real individuals who took control of their destiny and in the process changed the lives of others. These will be stories of achievers who started from scratch and made benchmarks in their respective fields.
The first of these projects features the story of Abul Kalam Azad, head of Azad Printing and Packaging, Grand Azad Hotel, A to Z Computers and Education and Scan Builders. The TVC was launched yesterday at the Spectra Convention Centre.
Azad started his business with a cousin investing Tk 30 for a boat and traded coconuts. He came to Dhaka with no money, determined to start his own business. He sold his only assets -- his books -- and accumulated Tk 450, with which he bought posters from hawkers and started his own business of selling posters.
“I don't care how many mobile phones they sell through this advertisement. The youth of our country face immeasurable frustrations because of rampant unemployment, and I sincerely hope that my story will inspire them to dream big,” said Azad.
The TVC has been directed by Amitabh Reza Chowdhury. The team also includes Razeeb Hasan Chowdhury as the creative director. Music was done by Balam.
Through TVCs like this, Banglalink intends to inspire people to change their lives for the better and make a social impact in the process.