Yellow to host Women Award

Yellow hosted the Inspiring Women Award for 19 professional women on March 8. The award ceremony was to celebrate the contribution of women in leadership roles and it took place for the second time.

Titled "Yellow presents Inspiring Women Award", the gala ceremony honoured professional women of the country across various sectors and fields. Around 500 invited guests from the local and multinational corporate sector, development agencies, government bodies and dignitaries from the embassies were present at the ceremony at Le Meridien Dhaka Hotel. 

With the vision to empower and equip women and help them reach leadership positions in the various fields of professionalism, the award was first introduced in 2015 by Bangladesh Brand Forum as the second phase in the "Inspiring Women in Leadership" project. The Award has been designed to identify and recognise the professional women who are inspirational role models for the society.

A total of 19 awards were handed over across 16 broad categories, namely: Yellow Inspiring Woman Lifetime Achievement, Yellow Inspiring Female Entrepreneur, Inspiring Woman in Army, Inspiring Female Performer - Dance, Inspiring Male,  Inspiring Woman in Sports, Yellow Inspiring Female Diplomat, Inspiring Female Journalist, Inspiring Woman Against the Odds, Inspiring Female in Cinema, Yellow Inspiring Woman of the Nation, Yellow Most Dynamic Women of the Year, Inspiring Female Startup, Leaders of  Tomorrow, Most Female-Friendly Organisation, and Inspiring Female Professional.

The winners in the corporate and business sector were chosen after a month-long nomination, and selection process conducted by HR experts of the country.

A bi-monthly publication was launched at the event, sharing various interest and concerns of professional women of the country. Audio-visuals on the winners were also played to inspire the participants. In addition to this, the audience was entertained with a captivating cultural performance by Warda Rihab and Shaian. "It's a She Thing," an adaptation of a world renowned play, was also performed at the event. The ceremony was followed by dinner and gift hampers.

Presented by Yellow, the award was organised this year in association with Le Meridien Dhaka with Parachute & RFL as the event partners. The event was also supported by FICCI, MCCI, Dhaka Tribune and the daily Ittefaq as Media Partners, Masthead PR as PR Partner, Gtv as TV Partner, Webable as Social Media Partner, and Colors FM 101.6 as Radio Partner.