The Araaz effect | The Daily Star
12:00 AM, December 17, 2019 / LAST MODIFIED: 09:52 PM, December 19, 2019

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The Araaz effect

What started back in 2014 as a jewellery and fashion venture catering to the needs of friends and family is now a must-go place as wedding season rolls by each year; we are talking about none other than Araaz, a one stop destination for exclusive jewellery.

One particular crowd favourite is the Multani jewellery. As the name suggests, traditionally, these pieces of ornaments were crafted in a city called Multan, Pakistan. This type of jewellery usually contains about 20-25 percent gold and is mixed with other metals and Multani soil. The owner certainly has an eye for detail, with each piece of Multani jewellery more exclusive than the other!

Tear-shaped precious stones also known as kundan, are the highlight of the jewellery. Gold washes are made on the exterior of these precious metals making the items look regal and exquisite, worth wearing on special occasions including one’s own wedding.

Starting from beautiful bangles and ‘balas,’ Araaz’s stunning collection contains eye-catching earrings. You can have your pick from the wide variety of must-have tops, studs, and ‘jhumkas.’ Complete sets are also available. And as always, you have the full liberty to mix and match as your heart desires!

The elegance of these jewellery lies in the simplicity that Araaz aims for. These designs will take you back to the Mughal Empire studied in history. Araaz also makes customised jewellery. With a provided design, pieces are delivered within 3-4 weeks.

And that’s not all. From trendy kameezs, eye-catching footwear and fashionable saris, Araaz has it all for any and all occasions. Araaz also brings in a lot of chiffon and cotton kora saris to suit all kinds of needs.

In case you needed an added push, Araaz is having a year-end sale on their Multani jewellery.

For more information, call 01746660011 or visit them at Road # 30, House # 12, Gulshan-1, Dhaka-1212 or send an email to

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