With the number of platforms on the rise promoting new and fresh artists, it is often hard to come by big brands doing that very same thing.
Klubhaus is the latest big name to join that trend; although more popularly known as an apparel brand, the line pledges to encourage the arts, and is on a mission to introduce the country's most unique talents onto the mainstream music scene through their initiative, 'Klub Sessions'.
The objective of Klub Sessions is to promote the undiscovered talented young musicians of the country. They started off their first season with four talented individuals, who performed a small set, recorded live in each session. As an added bonus, the artists were dressed in outfits from the Klubhaus line that matched their own personal styles.
The first episode took off, featuring Fairooz Nazifa, who did her own rendition of Elvis Presley's “Can't Help Falling in Love” on her ukulele, which ended up being viewed over sixty-five thousand times on Klubhaus's Facebook page. Other artists who took part in the sessions included the band Attic, guitarist Ayman Karim, and singer Rushnaf Wadud.
The overall response from the first season was unexpectedly amazing as Klubhaus is now in preparations for season 2 of Klub Sessions. They are once again on the lookout for diverse and unique artists, nationwide.
This unique initiative not only promotes the clothing brand itself, and since the brand already has an existing large social media following, it allows for young artists to tap into that and gain mobility and exposure in their own music careers.
By LS Desk