Daylong summit to focus on digital marketing

Bangladesh Brand Forum will hold a digital marketing summit on September 20 to inspire and share the know-how of online marketing, organisers said in a statement yesterday.

The daylong summit has been designed with key-note sessions of world renowned digital marketing experts and three insightful panel discussions, at Radisson Hotel in Dhaka.

The Digital Marketing Summit 2014 is going to present Michael Leander, international speaker on digital marketing and chief executive of Michael Leander Company, and founder and chairman of Markedu, as a key-note speaker.

Leander has more than 20 years of direct marketing experience -- digital marketing since 1995 -- and has experience in every part of direct and interactive marketing. He will present a keynote on 7 Elements to Create Successful Digital Presence. 

Iraj Islam

Manan Mehta, senior vice-president and head of business of Razorfish from India, a global digital space agency, will also attend. Also, Iraj Islam, co-founder of NewsCred, will be speaking.

Mehta also has extensive advertising experience across brands. Prior to Razorfish, he was managing partner and founding member of India's celebrated creative agency Taproot India. Before Taproot, he worked with Leo Burnett India in multiple capacities.

Iraj Islam is a serial entrepreneur, software engineer and product designer. Raised in Sweden, Iraj ventured back to his homeland Bangladesh where he co-founded NewsCred in 2007, which between 2007 and 2014, raised more than $40 million from top-tier Silicon Valley VCs and is today the world's leading content marketing platform.

Manan Mehta

Islam was named one of Sweden's top three entrepreneurs by Swedish magazine Internet World in 2006. He was also named in the Silicon Alley 100 2012 by US publication Business Insider.

The daylong summit will start at 9am and continue until 6pm. The summit is co-sponsored by VU Mobile, and supported by BASIS and A2i as partners, Webable as social media partner, Masthead PR as PR partner, Strategeek as digital marketing partner, Aamra as IT partner and Independent as TV partner.

There will be three panel discussions: mobile advertising, digital marketing and storytelling in a virtual world.