The Huawei Consumer Business Group unveiled a range of new products and made some major announcements at the Consumer Electronic Show (CES) 2016 in Las Vegas, USA.

The company unraveled the Huawei Mate 8 smartphone, a productivity-driven, high end device designed for today's on-the-go professional. The immaculately designed product, equipped with the most powerful chipset and a high capacity battery, is designed from the ground up for optimum productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience. The phone's camera is packed with proprietary image sensor, the first of its kind and unique to Huawei, for faster focusing, higher clarity and more accurate color shading. The front camera, 8 MP, comes with a beauty algorithm for taking perfect selfies. In addition, the phone has other ground breaking features that has helped Huawei's products reflect global consumer demand and inspire loyalty in their users.

The global technology giant, as part of its announcements at CES 2016, shared the details of a slate of partnerships aimed to create a new consumer ecosystem mobile, bringing together the best in technology, payment, sound, and fashion in its newly launched consumer electronic devices. Consumers using Huawei's M2 Tablet will have the opportunity to enjoy the rich sonic experience of Harman/Kardon as the result of a new partnership that integrates the company's leading audio technology into the 10-inch tablet. Building on the successful launch of the Huawei Watch last year, the Huawei unveiled the Jewel and Elegant versions of 2015's elegant smartwatches made in collaboration with the globally renowned crafter of gemstones Swarovski's Gemstone Business to mark a new female focus for the company. Moreover, Huawei and Google launched a new gold version of Google's Nexus 6P as part of its continuing collaboration with Google.

'Huawei has been making huge buzz around the world as a result of its continued commitment to optimum user experience. The demand for our products have been soaring globally at a very good pace, and we can see the same effect in Bangladesh,' said said Ingmar Wang, Director of Device Business at Huawei Technologies (Bangladesh) Ltd.

Last year, Huawei touched the coveted milestone of shipping 100 million smartphones around the world in a year. Ranked among the top 50 innovative companies in the world by Boston Consulting Group, the company spent 14.2% of its annual revenues ($6.3 billion) on Research and Development last year.

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