Berger Paints Bangladesh Limited has signed a memorandum of understanding (MoU) with Eastern Bank PLC (EBL), offering preferential rates and benefits on Berger's painting and interior design services to EBL cardholders.

This collaboration is intended to make premium home enhancement solutions more accessible to EBL's customers.

Abul Kasem Mohammad Sadeque Nawaj, chief business officer of the paint and coating manufacturer, and M Khorshed Anowar, deputy managing director and head of retail and SME banking at EBL, signed the MoU at the latter's corporate office on Gulshan Avenue, Dhaka recently, according to a press release.

Commenting on the partnership, Nawaj said, "We are delighted to collaborate with EBL and invite their cardholders to explore our Experience Zones, where they can access comprehensive home interior solutions under one roof."

Farzana Qader, vice-president and acting head of retail alliance at EBL; Shabbir Ahmad, general sales manager, corporate sales and service; and Sayed Shorif Russel, category head, brands at Berger Paints, along with senior officials from both organisations, were also present.