Australia’s recent attempt to make Google and Facebook pay for news content is one of many considered ways to strike a balance in wealth generation between the creative and the tech sectors. The problem statement for that policy was simple: news organisations create unique content; search and social media use the content to invite advertisers to their platforms. As a result, ads get siphoned off from TV and news media to social media -- for every AU$ 100, $81 goes to Google and Facebook.
3y ago