The year 2015 hasn't seen a mega blockbuster yet, and it seems that next month is not likely to bring a lot of business to Bollywood either. At the moment, March is supposed to have only one big release in Anushka Sharma's maiden production venture, “NH10”.
While some blame the ICC Cricket World Cup for the relatively dry spell, others point to the school exams as the reason.
However, those involved in the cinema business had anticipated this scenario, and feel that even if one film does reasonably well, things will take a positive turn for them. Kamal Gianchandani, CEO, PVR Cinemas, says March has always been a weak month because of the exams. “But a fate of a film can be decided only by the audience after it releases,” he says, adding “Like last year, 'Queen' released in March and did very well.”
While cinema owners are looking at applying several permutations and combinations to make sure that losses are minimised, few feel that a low-release month gives an opportunity to owners to get work done in the cinema halls without any disturbance to movie-goers.