Facebook has partnered with Bangladesh's ICT Division and the Ministry of Health and Family Welfare to announce a campaign to raise awareness about Covid-19 and help Bangladeshis get vaccinated. The campaign aims to increase people's uptake of preventive health practices and vaccination intent in the country.
Facebook will take several steps to holistically support vaccine rollout and the nationwide awareness campaign towards safe hygiene practices, particularly given the recent surge in Covid-19 cases. By encouraging people to visit Covid-19 Information Center, which is also available in Bangla, the platform will make it easier for people to access credible information and best practices on preventive hygiene measures. It also contains modules on mental health and vaccine safety and provides easy access to www.corona.gov.bd for the latest government directives.
Through News Feed notifications, Facebook will direct people to register for the Covid-19 vaccine on www.surokkha.gov.bd and nudge them to continue wearing masks. On World Health Day, the social media platform launched a public education campaign (www.fightCovidmisinfo.com) to help Bangladeshis learn how to identify and combat false information about Covid-19 and related health measures. The public education modules are available in Bangla to ensure that it is more relatable and practical to people in the country.
"By working closely with the national health agencies and public health experts, and using Facebook's scale and speed to reach people, we are committed to do our part to help Bangladeshis access credible information, adopt safe health practices, get vaccinated and come together as a community," said Sabhanaz Rashid Diya, who leads Public Policy for Bangladesh at Facebook.
Globally, Facebook has connected over 2 billion people to resources from health authorities through the Covid-19 Information Center and removed more than 12 million pieces of harmful misinformation about Covid-19 and approved vaccines from its family of apps.