Country's first bilingual classified website | The Daily Star
12:00 AM, November 02, 2012 / LAST MODIFIED: 12:00 AM, November 02, 2012

Country's first bilingual classified website, a Sweden-based website for buying and selling second-hand products, was formally launched last month though it started its journey in June this year.
Nils Hammar, CEO of in an interview via email said Bangladesh is a promising market with more than 150 Million people. The boom in internet users in Bangladesh, steady economical growth made them interested to come to Bangladesh.
Their research also showed that classified site is amongst the most successful websites in the developed market. “We believe that Bangladesh is also heading towards the same direction.”
He said Bikroy offers the seller a 100% free platform for posting ads and it ensures best offer for selling their second-hand items. On the other hand, for the buyer it ensures wide range of deals on popular second-hand items (like mobile phones, computers, cars, houses etc.). is an online market place, so if you are a buyer then you can just visit our web page and search by category, area or even brand you are looking for. For posting ad, you just need a valid email ID and need to fill up the product information. You do not need to become a member.
Hammer said Bikroy has two mobile sites- one for regular handset and another touch site for smartphones. Both the sites are the adapted version of main site.
Bikroy currently has more than 50,000 ads in the site posted by different users, he said.
At the moment Bikroy does not earn, however, eventually Bikroy will introduce premiere ad posting, where customers can make his/her ad at the top and they will be charged for those special ads.
About its unique selling point, Hammer said is the only classified website available both in Bangla and English in Bangladesh which provides a user friendly interface.
He said it also has a robust customer service that ensures the accuracy and content of the posted ads. This also assures that the ads are posted in the right category thus make it easier for the potential buyers to find it.
“Since our main objective is to provide the users with a platform for buying and selling, ensuring quality service would be our key challenge,” Hammer said.
Bangladesh does not provide any special challenge unique from other countries, rather the growing number of internet users provide an opportunity to build the customer base quickly.
“We look forward towards the 3G launching in Bangladesh, which we believe will generate more traffic to our site”, he said.
About Bikroy's competitors in the local market he said they really appreciate their work in Bangladesh.
“They have introduced the concept here, but we believe for a populated country like Bangladesh, there is room for more similar companies in the market and this sector will grow even bigger with the growth of internet."

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