Preali: Your one-stop boutique | The Daily Star
12:00 AM, July 02, 2019 / LAST MODIFIED: 01:29 PM, July 03, 2019

Preali: Your one-stop boutique

Piecing together the perfect outfits is a dream that requires a lot of consistent effort to come true. There has to be a balance of elegance, panache, and simplicity, but with enough flair to speak for your passion for fashion. It has to echo the high-street trends of today but not look dated otherwise.  The ‘perfect outfit’ is definitely alluring but once you find it, the decked-up powerwalk makes you feel like a million bucks for sure. Preali, a retail boutique nestled in Gulshan’s Pink City Shopping Complex, is a unique label leveraging its individualistic collection of perfect outfits!

“I was always driven by the thrill of looking great by putting together an outfit in a matter of minutes. I’ve studied art and design and I love painting and drawing and, so, I knew I had to incorporate the two to leave my own signature in the world,” shares owner and creative designer of Preali, Nighat Imam.

And, thus, stacked on the racks are muslin, Tangail cotton and Siranjganj silk, bespoke saris, kurtis, jackets and panjabis, cement Preali’s reputation as an individualistic clothing brand that does not disappoint. The boutique, initially only located on the 8th floor, has been no stranger to success since its inception in 2016. And elevating this success, Nighat Imam, unveiled a second outlet of Preali on the ground floor of Pink City last month.

“Preali is for everyone. Dividing the boutique in two parts means we can now cater to the wide range of customers who walk through Pink City and ensure we have something for every niche,” she explains. 

Speaking of niches, don’t let the opulent décor of the ground floor fool you into thinking budget shopping isn’t an option at Preali. The shimmering chandeliers and hanging foliage only pull your gaze towards racks sparkling with Bengal’s weavers’ finest, paired with Nighat’s paintbrush magic. Here, hand-painted saris in muslin, silk and netted fabrics, kurtis for high-street fashionistas, printed panjabis and shirts for trend-setting men not afraid to defy conservative fashion rules, and trinkets in silver and precious stones wow any and all. Purses and pouches are other accessories vying for your attention when you walk through Preali. And all these have been carefully priced so as not to cause a massive dent in your wallet.

But if you are one who is looking for a more personalised experience and a custom cut above the rest, the 8th floor boutique is for you. Sitting right next to the mall’s rooftop garden, the shadows of greenery and indoor luminescence help carve a fully customer-centric experience. Here, you can indulge in high-end bespoke sarees which are truly extravagant enough to be Nighat’s masterpieces. Hand-painted flowers or sceneries and decorated in laces, frills, zardozi and stone work, these racks are more exclusive than the ones downstairs and may reach prices of Tk 70,000 and above. You can even help yourself to the jewellery collection of chandbalis, necklaces and other trinkets in timeless silver decorated in more semi-precious and precious stones. And there are even more clutches here. More to look out for are the exclusive panjabis on display for the perfectly-decked gentlemen. And, if you still have not found what you are looking for, you can discuss how you want your look to be, tailored in which fabric or have what kind of work done, with Nighat herself, often engulfed in the shroud of a steaming cup of tea.

Preali stands for true self-expression and prompts you to embrace your inner confidence. Nighat Imam’s designs are a means to just that end. If you have mastered that trick, any outfit you pick off the rack will feel like the perfect outfit made only for you.




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