Local ride-sharing startup Pathao has decided to launch its services in Nepal's capital Kathmandu, bringing pride to Bangladesh on being the first such digital business to go across the border.
The company has started registering motorcyclists in the country and plans to launch the service in the first week of October, according to Hussain M Elius, its chief executive officer. “We are now excited to take our platform to the international arena starting with Nepal,” he said in a statement.
He said Pathao enables the employment of thousands of drivers and provides services to millions of customers in Bangladesh.
The company has already run a market study, said Sayeda Nabila Mahabub, marketing lead of the venture. “We have already set up operational facilities in Nepal,” she said.
The company believes the huge number of tourists travelling to Nepal will help it gain popularity.
It has already announced its appearance in Nepal via social media and has started a digital campaign.
Founded in 2015, Pathao has become a popular e-commerce delivery and ride-hailing service. It also expanded to the food delivery industry.