The second session on day two of Northern University Bangladesh presents Bangladesh Brand Summit 2020 began with a panel discussion on 'The Game of Viral Content and Credibility'. In association with The Daily Star, Samakal and Channel I online, and organized by Think Content, the panel session comprised of Paul Espinas, the Founder of MoveUp, Ken Lizardo, an International Speaker, Trainer, and Podcaster and Ovick Alam, the CEO of WebAble.
"Give the people something shareable. Emotion is a good trigger for a viral campaign." stated Ovick Alam.Balancing the quality of content along with the metrics that determine success is very crucial for campaigns.
Paul Espinas, the moderator of the panel session began discussions about how clients at times pressurize marketing agencies to prioritize the virality factor of campaigns over the quality of content. Ken Lizardo further added to this conversation, about working behind the content quality and metrics at a fine pace.