New book on branding and marketing, Bikroy Magic now available at Amar Ekushey Book Fair

Bikroy Magic, a book by Mizanur Rahman Sohel focusing on branding and marketing strategies, is now available at the Amar Ekushey Book Fair. The book provides insights into corporate and personal branding, sales techniques, and methods for promoting products, services, and ideas. It is available at stalls 377, 378, and 379 at the fair, as well as online through platforms such as Boisodai.com, Rokomari.com, Prothoma.com, and Wafilife.com.

The book discusses challenges businesses encounter in achieving sales targets despite investments in marketing and advertising. It examines strategies for brand identity development, target market identification, and consumer psychology. Additionally, it covers public relations (PR) marketing techniques for businesses seeking to expand their reach on limited budgets.

A section of the book explores unconventional sales approaches and the role of emotional marketing in influencing consumer decisions. It also examines the impact of artificial intelligence (AI) on modern sales and marketing strategies.

The publication includes 150 business models and concepts, along with case studies of 100 advertising campaigns. One example highlighted is the branding of 100% halal soap in Bangladesh and its effects on the soap industry. The book outlines 101 sales techniques intended to support business growth and market competitiveness.

According to the author, the book addresses the need for businesses to adapt to evolving market conditions, arguing that conventional marketing approaches alone are insufficient. It discusses the increasing role of AI and data-driven strategies in business development.

Published by Shabdaboli Prokashon, Bikroy Magic is positioned as a resource for entrepreneurs, business professionals, and academics. The foreword is written by Iqbal Bahar Zahid, president and founder of the Nijer Bolar Moto Ekta Golpo Foundation. The 240-page edition is priced at BDT 600.