Luxury redefined | The Daily Star
12:00 AM, November 12, 2019 / LAST MODIFIED: 01:11 AM, November 12, 2019

Luxury redefined

With a flaring passion and a profound love for the glitz and glam of the fashion industry, Sahar Rahman reintroduces her fashion house, Sahar Rahman Couture, open for any girl looking to add some sparkle to her wardrobe.

Opened in September, the suave and tasteful store in Gulshan 2 (House 07, Road 77), was designed by Sahar Rahman’s husband and his company, Creation. Rahman’s sister, Amana Rahman, and best friend, Badria Anis, have both played pivotal roles in making this dream come true.

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Starting with the four main lines — casual wear, evening wear, heavy formal wear and bridal wear — the store has everything in between for everyone’s comfort and style, along with suitable accessories. It offers a range of set kameezs, printed and kimono tunics, kurtis, poncho tops and many more cuts and styles, in bold warm hues and in varieties of pastel shades.

The materials for the clothes are mostly muslin, silk, and their staple fabric, pure French chiffon, which adds to the wearability and lavishness of every apparel. Solid colours are a rarity in this store, but prints, ruffles, combinations, and contrasts of different pastel and bold shades are abundant.

It would be wrong to assume that the luxury fashion house only caters to those who love to shimmer. Their line also contains a range of designs for those looking for a subtle glamorous look.

According to Rahman, “The designs of the clothes reflect not just my personality, but my sister, Amana’s as well.”

The design of the clothes don’t cater to any particular trend, but instead, put a twist and touch of glamour to familiar outfits, and traditional wedding wear.

This year’s bridal couture, including the bridesmaids’ outfits, bring about cultural fusion through gowns with a traditional touch in a variety of pastel colours. The intention behind this fusion was to create something different, but not “completely out of the box.” Lighter shades and pastels play a significant role in bridal couture, but the elegance of the outfit never fails to radiate through the modest bejewelling. It is the perfect combination of glamour and tradition for every girl’s princess moment!

Despite the wide range of subtle bridal wear, due to popular demand, this year’s line has included bold and bright colours as well. Additionally, for those who have an exact vision of what they want their outfit to be, the store is not limited to what they already have, and allows their clients the option of modification.

Rahman states, “Every bride knows what she wants her outfit to be, and for that, bride-to-be’s have the option of customising their outfits to realise their perfectly grand outfit, to look stunning on their very own big day.”

The exclusive footwear, all designed by the store and made in Bangladesh, “Monroé” is a venture Rahman started with her best friend Badria Anis. To accessorise, the store has a ‘Potli’ line, which includes bags in prints, patterns and of course, sparkle. After all, every outfit needs the perfect bag.

Overall, the store acts as a ‘one-stop solution for girls’ and has both extravagance and subtle outfits for all personalities.

The accessories are sourced from outside, but Rahman hopes to soon start manufacturing accessories locally to help local employment status, and to further encourage people to invest in locally manufactured dresses and accessories over foreign ones.

Rahman says, “The store is a dream come true. I always had a vision of a luxury store in Dhaka to provide a bespoke luxury experience.”

The future of the fashion house looks promising, as it is the first Bangladeshi brand to take the spotlight in Bangkok to exhibit their line. For expansion, Rahman hopes to open another branch in Chattogram in the near future, and maybe even go international.

Bride-to-be’s are encouraged to make appointments a month or two ahead, so that the store can get started on customisations and create their perfect look. Other than that, anyone is welcome to check out the store during their working hours (11AM-8PM).

 

Photo courtesy: Sahar Rahman

The best way to get in touch with the store is through their Instagram page, https://instagram.com/saharrahman_couture or contacting the store directly by calling 01928111555

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