The ISHO way to décor | The Daily Star
12:00 AM, June 04, 2019 / LAST MODIFIED: 12:00 AM, June 04, 2019

The ISHO way to décor

For truly comfortable homes and efficient office workspaces, the right furniture is key. Modern living demands a certain balance, which is difficult but vital to strike.

The ISHO brand was developed as a means to bridge the gap between what is desired for modern living in Bangladesh versus what is available in the market. There is a very big disconnect in not only functionality, but also design of furniture. ISHO addresses both these issues while keeping the price in mind.

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One of the main things ISHO tackled was understanding how people interact with their furniture on a daily basis. One and a half years of proper R&D, rigorous focus group sessions and trials to develop each furniture design, made each ISHO item a stand-out. The aim was to make furniture efficient and durable. Within the design team, the products have been broken down into three different design styles.

Traditional, as the name suggests, was developed for people who still prefer classical ornamentation — inspirations from historically prevalent architectural and furniture features were the inspirations here, and redefined in a minimalist style to suit the ISHO aesthetic.

Modern is for people who are up to date with global styles and design trends. It’s for the internet savvy and Pinterest loving audience who want their surroundings to reflect their lifestyle.

Finally, the Functional style tries to address the use of space, which is limited in the modern day home. In this case, ISHO focused on efficiency and multipurpose pieces, for example, adjustable sofa, sofa bed, modular tables etc.

Additionally, ISHO’s office furniture follows the same philosophy.

The use of solid wood and engineered wood, along with simple construction, makes the furniture at ISHO physically strong and durable. This also allows young people just starting out, or a new family to find things in an affordable price bracket.

ISHO has already launched their e-commerce site and will be launching their app next month. Since customers usually like to see and test before buying, ISHO has a team of personnel well trained in customer service, and familiar with every piece of furniture at ISHO. They will go to a home or office, assemble and set up the ordered furniture up for the buyer. That’s not all though! ISHO allows the customer to feel the new furniture in their space for an hour, before letting them decide whether they want to keep it or return it. If they like it, it stays; but is a customer has second thoughts, it is packed up and taken away.

ISHO’s also has plans to launch an app with an augmented reality feature soon, which will allow patrons to virtually see the furniture in their desired space before buying it.


Special thanks to Rayana Hossain, Director, Dekko Isho Group

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