Armada brings you the perfect combination of style, comfort and affordability
The wheels of fashion are always turning, and with our days requiring multiple roles out of us, our need for variation in fashion has only increased. This is why we are always in search of that one brand that blends practicality into fashion while keeping affordability in mind.
Armada is one such brand that seems to be the answer to this particular prayer. Specialising in a range of casual and formal wear, Armada have perfected the idea of introducing fashion that seamlessly combines style and comfort. Shirts in solid colours to trendy prints for both men and women, polo t-shirts, and the perfect pair of jeans to go them; a little browsing through their collection is bound to add a few pieces to your shopping cart.
Here, comfort reigns supreme, with majority of the tops being made from the finest cotton, with the exception of a few polyester pieces. When asked about this choice of fabric, Anik Islam, Head of Marketing at Armada, explains, "Cotton is not only comfortable but also durable and versatile when it comes to regular use. We chose to work with this fabric keeping in mind a diverse clientele from students to office-goers."
Besides the comfortable cotton, quality and durability is something Armada excels at. It is no surprise when a polo t-shirt starts to shrink or lose shape after a few washes, right? Armada actually defies the odds, as their polo collection seem to be much more resilient.
When talking about quality and diverse fashion, perhaps the most practical factor to consider is the budget. According to Anik, it is one of their major goals to set a price that does not put a dent on one's wallet. "When deciding on the prices, we often try to take a closer look from the customer's point of view. If I don't see myself buying a casual shirt with that amount, I cannot expect someone else to buy it from me," he states.
True to his words, the selection of tops in the ladies' collection varies in price from Tk 900 to Tk 990. Men, on the other hand, can choose from similar range, with cotton shirts most reasonably priced at Tk 900. The price of jeans ranges from TK 600 to TK 700. And the cherry on top? There is a flat 10 per cent discount for purchases from their online store!
As we make our way, albeit slowly, towards the beloved winter, Armada has quite the collection in store for us. A glimpse of the beautiful winter collection reveals sweaters in vibrant as well as deep colours, stripes, and pulled or knitted pattern, most of which are already selling out.
The 'shacket' is a pleasant surprise soon to make its entrance in the winter collection. With features of a shirt and warmth of a jacket, a shacket is a must-have for anyone who likes to keep it stylish in winter. Although it is something only international brands have been known to work with, Armada will be bringing them to you this winter for an unbelievable price of Tk 1,000 to Tk 1,500.
While it is well on its way to becoming one of the top choices for casuals and formals, Armada aspires to transform into a lifestyle brand that offers an all-inclusive fashion solution for people of all ages.