bKash launches ‘Digital Union’ to enhance financial literacy

Mobile financial service provider bKash has launched "Digital Union", a year-long pilot initiative in two unions of Cumilla—Jagannathpur and Panchthubi—to promote safe and easy digital transactions at the grassroots level. The initiative aims to expand nationwide.

The launch event featured Baul music, a colourful procession, and courtyard meetings (Uthan Boithok), engaging people from all segments of the community, according to a press release.

Representatives from utility companies and senior bKash officials attended the event, encouraging residents to embrace digital transactions for greater financial security and convenience.

Through its Digital Union, bKash will conduct door-to-door visits, educational sessions, and awareness campaigns using announcements, videos, folk songs, and interactive games.

Participants will learn about using bKash for bill payments, microfinance, and mobile banking while ensuring safe transactions.