Apex Footwear launches 25th anniversary celebration campaign

Apex Footwear launched its 25th anniversary celebration campaign today at a press briefing at The Daily Star Centre in Dhaka.

The leading footwear company of the country announced some offers and customer engagement activities across all stores, such as Lucky 25 offer, spin the wheel, surprise 25 minutes, combo offer, star surprise, birthday surprises and special souvenirs for Apex rewards members, and many more.

Under Lucky 25 offe, the company will give 50 per cent discount on its 25th customer of the shops.

By spinning a wheel kept in the stores customers will get a certain discount from 5 to 25 per cent.

Surprise 25 minute will be such a period of each day when customers will get 25 per cent discount on their purchase.

In its combo offer, customer will get a gift voucher if they buy two products of Maverick, a brand of Apex Footwear.

Star surprise meaning Bangladesh national football team's skipper Jamal Bhuyan, who is the brand ambassador of Sprint, will be present in some of the showrooms to surprise customers.

Apex has been working relentlessly for the last 25 years and it has brought a transformation in the footwear market of Bangladesh, said Syed Nasim Manzur, managing director of Apex Footwear.

It is giving a good quality product to the local people and it is now a popular brand, which won the government's acknowledgement for its green factory, he said.

Starting the journey in 1997 with a local store now it has over 470 stores.

The company has also launched sales through e-commerce platforms and number of its labour force is 4,635, Manzur added.

Firoze Mohammad, chief operating officer of Apex Footwear, also spoke at the event along with other officials of the company.