125 digital campaigns honoured with digital marketing award
Some 125 digital campaigns were yesterday honoured as winners of the fifth Digital Marketing Award for digital works in Bangladesh.
An initiative of Bangladesh Brand Forum (BBF), the Digital Marketing Award 2021 was presented by Meghna Group of Industries at an event at Le Méridien Dhaka on Saturday, according to a statement.
The winners were selected from 18 categories in four ranks. There were 15 Gold, 46 Silver, 64 Bronze award recipients, and there were no Grand Prix recipient this year.
More than 1,000 nominations were submitted for the award. Among these, 474 campaigns got shortlisted by nine jury panels and 125 were selected as the ultimate winners by nine grand jury sessions of the accolade.
"In the era of dual existence of digital and physical dimensions we need to activate our human emotions more, and to unlock the next era of innovation and possibilities our digital strategies should be aligned," said Nazia Andaleeb Preema, director at BBF.
The award was preceded by the eighth Digital Summit. Initiated in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for the country's digital marketers.
This year's summit was attended by more than 400 professionals. The theme for the summit was "Future Proofing Digital Strategy".
The aim of the summit was to disseminate the knowledge of enhanced methods of acquisition and intelligent marketing and in the ever-evolving market how they can future-proof their strategies in the ever-changing market.
The summit consisted of 6 keynote sessions, 4 panel discussions, 3 insight sessions, 2 case studies, and the speakers joined from different regions of the world and shared knowledge.
Alongside, there were notable local experts who discussed multiple topics.
Shariful Islam, founder and director of BBF, urged all the companies who are coming up with digital strategies for their clients to bring the lens of people, community and Bangladesh as a whole on board.
"If all of these elements are not growing together simultaneously, companies cannot grow sustainably."