Mastercard launches Ramadan campaign

Mastercard Bangladesh yesterday announced a campaign to promote digital payments, offering more than 100 prizes to those spending the highest using cards during upcoming Ramadan.

 The “London Calling with Mastercard” campaign will run from May 1 to June 30, said Syed Mohammad Kamal, country manager of the company, at a programme at the Four Points by Sheraton hotel in Dhaka.

The top prize is an all-expense-paid 5 days/4 nights couple's overseas trip to London. Other prizes include travel packages, large-screen TV, air-conditioner, iPhone, wristwatch, dinner coupon and gift vouchers.

Spending Tk 1,000 on a Mastercard-branded credit card for a retail transaction will generate 2 points and on debit and prepaid cards for an e-commerce transaction 3 points. Those with the highest points will be adjudged winners.

“Our campaign will contribute to making Mastercard even more exciting and rewarding for customers by making them enjoy exclusive offers at over 2,000 renowned lifestyle partners across the country,” said Kamal.

The volume of e-commerce is doubling every quarter, said Zeeshan Kingshuk Huq, chief executive officer of e-commerce platform kiksha.com.

Credit cards are mostly being used in e-commerce spending, he said, adding that payments made in cash have come down to 48 percent on kiksha.com because of the large-scale use of cards.

Banks and financial institutions partnering with this campaign are AB Bank, Al-Arafah Bank, Brac Bank, Bank Asia, Eastern Bank, Dutch-Bangla Bank, Mutual Trust Bank, National Bank, Prime Bank, Premier Bank, Pubali Bank, The City Bank, United Commercial Bank, Southeast Bank, Standard Chartered and Lankabangla Finance.

 Mastercard is a technology company in the global payments industry.  It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.