New Zealand Dairy brings BelleAme biscuit

New Zealand Dairy Products Bangladesh yesterday launched a new premium biscuit brand BelleAme offering customers “better taste and quality”.

SA Mallick, the company’s managing director, launched the brand at a press conference at The Daily Star Centre in Dhaka.

The finest raw materials, European formulation for better taste and world-class processing and packaging machines are used in making BelleAme biscuits which will be consumer’s first choice in the near future, said Mallick.

“Using fully automated technology and machines with the help of foreign expertise in its own factory, we hope BelleAme will grab consumer’s attention by providing and maintaining better taste and quality,” he said.

BelleAme started its journey with Digestive, Energy Go and Cremo biscuit, he added.

The company also plans to launch Crush, True Marie, Sweet Blaze, Dingo, Cream Cracker and Soda Cracker later, he informed.

Nazmus Saquib Mallick, business development manager, and Md Shafiqul Islam Tushar, chief marketing officer, were present at the launching ceremony.