The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) yesterday partnered with CNN International Commercial (CNNIC) to promote the local garment industry on a global scale.

The BGMEA signed the memorandum of understanding to promote "Made in Bangladesh" garment items with CNNIC's local representative, Spellbound Communications Ltd, according to a statement from the association.

BGMEA President Faruque Hassan inked the agreement in presence of Dr Md Jafar Uddin, chief executive officer of the Bangladesh Foreign Trade Institute (BFTI), at the BGMEA office in Gulshan, Dhaka.

Under the agreement, the BGMEA will collaborate with US-based cable news network CNN to showcase how the garment industry has been a driving force behind Bangladesh's economic development.

It will highlight the country's strides in improving workplace safety, environmental sustainability, and workers' wellbeing as well as the garment industry's moves to enhance its competitiveness through innovation, diversification, updated technology, and up-skilling workers.