Gorur Ghash, an online clothing and apparel store, stands out with their catchy name and fusion of comedy with fashion. Nahiyan Naser, Director of Operations, Ali Sakhi Khan, Director of Finance and Fahim Islam Shetab, Director of Procurement, are the three young men behind this brand. Gorur Ghash gained prominence in 2018, mainly through their in-house videos.
Initially, the founders of the brand did not know how to edit or shoot videos, which hampered their ability to visually communicate ideas. However, with the plethora of free information available online, they started learning videography and photography. Today, they can successfully execute their ideas, as their creative potential has increased.
As a growing brand, Gorur Ghash’s first trial was disheartening. Reality struck them when their first products were not up to the mark. Eventually, working with multiple suppliers, treating quality control sternly and considering other people’s opinions on their products strengthened the brand’s foundation.
Besides providing high-quality products at ‘ghash’ speed and tickling people’s funny bones, Gorur Ghash shines through the friendships they share with their customers, whom they fondly call ‘disciples’. Gorur Ghash hosted an online campaign where their customers shared stories of their grandparents from March 26th. The campaign received an overwhelming response from their followers. These interactive activities of the Gorur Ghash team give their disciples a sense of trust and loyalty. Word of mouth has also played an integral role in the success of Gorur Ghash.
“We want to launch relatable campaigns through comedy inspired from daily life and involvement from our customers,” says Ali Sakhi Khan. Gorur Ghash aims to continue their hard work through their witticism and ace fashion.