Samsung S4 aims to bite fresh chunk of Apple market share
Samsung's latest flagship Galaxy smartphone goes on sale this week, as the South Korean giant seeks to cement its lead over faltering rival Apple in an increasingly saturated market.
The Galaxy S4, armed with eye motion control technology that will pause a video when the user looks away, comes with a faster chip and is thinner and lighter than the previous S3 model.
Unveiled last month at New York's Radio City Music Hall, the touchscreen device goes on sale in South Korea on Friday and will roll out globally over the weekend.
The release of the Galaxy S4 comes as Samsung finds itself at something of a crossroads in a market that was once dominated by Apple's iPhone.
After years of following and refining the iPhone's pioneering innovations -- a strategy that resulted in bitter patent battles with Apple -- Samsung has dethroned its California-based rival to become the world's top smartphone maker.
With that title has come increasing pressure for Samsung to shed its copycat label and come up with its own game-changing innovations.
"Samsung has entered territory that it hasn't been in before, and sales of the S4 will show if can sustain its newfound status in the market," James Song, analyst at KDB Daewoo Securities, told AFP.
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