Kay Kraft's Bengali New Year wardrobe
The fashion and lifestyle brand Kay Kraft has brought out the line for their upcoming Bengali New Year. The ensemble includes saris, shalwar kameez suits, long-kurtas, panjabis, shirts, tee shirts, fatuas, various lifestyle products, etc. The patterns and finishing have been made very innovatively. This year's Pahela Baishakh collection features a variety of motifs – Jamdani, shora art, etc – which has a touch of tradition and heritage.
Kay Kraft promotes traditional wear, working with the country's weavers, which is apparent in their products.