Indonesia Instagram's biggest market in Asia Pacific
Indonesia has topped Asia Pacific's list of Instagram's biggest markets with 45 million active users per month, according to the social media platform's internal data revealed on Thursday.
The number of users more than doubled from the 22 million in early 2016. By the end of 2017's first quarter, Indonesia accounted for over 6 percent of Instagram's 700 million monthly active users.
Sri Widowati, Facebook Indonesia country director, the company which oversees Instagram, also announced that Southeast Asia's biggest economy produced on average twice as many Instagram Stories globally.
"For the people of Indonesia, sharing an important moment is part of the culture, so it is no wonder Indonesia has become one of the largest Instagram Story content producers," Sri said.
In the 10 months since the social media platform introduced its Story tool, the 24-hour visual-sharing segment in June already had 250 million active users on a daily basis worldwide.
Susan Rose, Instagram headquarters' product-marketing director, revealed that the United States-based company attracted as much as 80 percent of its community from outside that country, much of which is in the Asia Pacific region.
"Indonesia is an important and thriving part of the Instagram community and the strength we're seeing in Indonesia is translating into the overall strength we have in the Instagram platform globally," Rose said during a press conference in Jakarta on Thursday.
Further internal data revealed that the platform attracts an average of 400 million users daily.
Instagram has also become a hub for the business community to set up shop, with as many 8 million business accounts registered worldwide, 1 million of which also actively advertise on the social media platform.
"So they're leveraging the products they have to grow and build their communities," Rose said.
Visual expression through the different tool kits on Instagram, Rose said, was made even more attractive as it was also a means to connect with a community worldwide.