Mokam Fish taps Muhuri aquaculture cluster to boost fish distribution

Mokam Fish, the fish distribution arm of business-to-business (B2B) commerce enablement platform ShopUp, has expanded its operations to Muhuri in Fulgazi, Feni, establishing a strategic sourcing and distribution hub in one of Bangladesh’s largest freshwater aquaculture clusters.

The expansion forms part of Mokam Fish’s strategy to strengthen fish sourcing and distribution across the Chattogram region.

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According to a press release, the Muhuri hub will serve Feni, Cumilla, Chattogram, Noakhali and Lakshmipur, enabling more efficient fish collection from production clusters and faster distribution to wholesale and retail markets.

The wider Muhuri aquaculture cluster spans parts of Mirsharai in Chattogram and Feni districts, with an estimated annual production capacity of up to 100,000 metric tonnes of fish.

The cluster is supported by around 5,000 fish farmers operating across nearly 20,000 acres of water bodies.

The region supplies around 70 percent of Chattogram’s freshwater fish demand, making it one of Bangladesh’s most strategically important freshwater fish sourcing hubs.

Mohammad Hasan Julkernayen, business head of the company, said, “Muhuri is one of Bangladesh’s most important freshwater fish-producing regions, and this expansion strengthens our ability to build a more efficient and reliable supply chain.

“By working closely with farmers and local partners, we are improving market access while continuing to ensure fair weighing, transparent pricing and timely payments,” he added.

Mokam Fish records more than Tk 121 crore in monthly sales through its fish distribution network.

Through its Pangus distribution business, the company has generated more than 6,000 direct and indirect jobs, including for wholesalers, retailers, transport workers and suppliers.