Brac Bank wins award for female-focused lending | The Daily Star
12:00 AM, October 12, 2020 / LAST MODIFIED: 12:00 AM, October 12, 2020

Brac Bank wins award for female-focused lending

Brac Bank has recently been named as the Access to Finance Champion by the Financial Alliance for Women.  

This is for the fourth consecutive time the bank won the award.

The announcement came in a 2020 Alliance Summit held recently through a digital platform, according to statement.

The Financial Alliance for Women is a leading network of financial organisations in 135 countries dedicated to championing the untapped female economy.

The award is given each year to the outstanding alliance member-institutions that work to serve their women customers better by providing them with holistic solutions to meet their investment needs.

This year, the Female Economy Champions reflect the global nature of the work of the alliance, hailing from diverse markets across six different regions.

"These institutions are setting an example for the sector by developing the programme and strategies needed to tap into the female economy and making their brand more sustainable along the way," said Inez Murray, chief executive officer of the Financial Alliance for Women.

"Their engagement with the alliance network is essential to our mission and work of economically empowering women worldwide. They are proof of the business case for increasing gender equality on many scores."

Brac Bank was awarded for continuously evolving its products and services under "TARA" to expand its reach to female customers.

"It is indeed a great pride and honour for Brac Bank to win this award consecutively for the fourth time! It encourages us and instills confidence in us when we see our work is being appreciated not only in our country but also through global networks," Selim RF Hussain, CEO of Brac Bank.

Brac Bank launched "TARA", a dedicated banking solution for women, in May 2017, and since then has been focusing on evolving changes that are best suited for the women of Bangladesh.

 

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