bKash tops students’ list as ‘employer of choice’

The country's largest mobile financial service provider bKash has emerged as the number one 'Employer of Choice' among 53 multinational and local companies across all sectors for the first time in the 2020 Campus Track Survey.

bKash has also been chosen as the 'Dream Employer' for the second year in a row with significant margin in both categories, the company said in a statement yesterday.

Final year BBA and MBA students of 2020 from selected top 16 universities in Bangladesh, including IBA of Dhaka University, IBA of Jahangirnagar University, Bangladesh University of Professionals, Rajshahi University, Khulna University, Chittagong University, North South University and Brac University, took part in the survey.

Nielsen, the globally reputed organisation specialised in research, conducted the survey.

The survey was carried out based on three parameters -- industry preference, job, salary and campus activities and aspirational factors.

In terms of campus recruitment index (CRI) across all organisations, bKash excelled in all parameters with its campus activities, students' preference, attractive salary range, work environment, growth opportunity and job security.

During the survey, the final year business school students mentioned mostly about multinational FMCG and financial technology or MFS sectors in terms of best career opportunity for employment; this was followed by banking and telecom sector.

In terms of CRI (across all industries), bKash appeared as top-of-the-list among all 53 multinational and local companies.

bKash was able to retain its first position as the 'Dream Company' due to goodwill of the company and good work environment. In "Best selection process" dimensions, bKash has also secured the top position.

In the survey, it was observed that top five important factors driving choice towards employers are: good reputation of the company in the market, learning opportunity, total salary package, independence and decision making scope at work and opportunities to work with and learn from in-house top talents.

bKash also offers management trainee (MT) programme in different universities and as per the survey, bKash MT programme became the best MT programme among all the companies. In addition, it arranges grooming and knowledge-sharing sessions for students on relevant topics. Along with these, bKash also provides paid internships where students go through an enriching learning experience on fintech by managing projects that have a direct impact on the business.