Bangladesh Brand Forum (BBF) in Partnership with Nielsen Bangladesh and in Association with The Daily Star is going to put together the 11th edition of Best Brand Award on 7th December, 2019.
Best Brand Award started its journey with Nielsen Bangladesh in 2009 based on a global model (Winning BrandsTM) done through direct consumer survey of 4000+ consumers across the country, according to a press release issued in this regard.
It has been recognising the brands for last 11 years that have created exceptional brand equity through delivering functional and emotional benefits and delighting the consumers. This year Nielsen Bangladesh, guided by South Asia Nielsen expert team has added parameters which has made the study more robust.
For category evaluation the following criteria have been kept in mind- brand equity index, consisting of brand salience, consideration, preference (favorite brand), recommendation, willingness to pay price premium, emotion, brand fit, relevance. These things will be measured and weighted by MOUB (Most Often Used Brand) and brand repertoire.
For overall comparison, multiplicative model was used to harmonise across categories on category relevant parameters – category involvement and role of branding in that category.
This year Best Brand Award will also recognise five special brands who has performed consistently for last 10 years.
In addition to recognising and sharing the cases of the most loved brands, the Best Brand Award will be publishing a blog on brand knowledge and case studies. An exclusive case book will be published covering the most iconic brands of Bangladesh who will be recognised at the 11th Best Brand Award.