Roberto J González

The Mind-Benders

In the days and weeks following the 2016 presidential elections, reports surfaced about how a small British political consulting firm, Cambridge Analytica, might have played a pivotal role in Donald Trump's surprise victory. The company claimed to have formulated algorithms to influence American voters using individually targeted political advertisements. It reportedly generated personality profiles of millions of

March 30, 2018
March 30, 2018

The Mind-Benders

In the days and weeks following the 2016 presidential elections, reports surfaced about how a small British political consulting firm, Cambridge Analytica, might have played a pivotal role in Donald Trump's surprise victory. The company claimed to have formulated algorithms to influence American voters using individually targeted political advertisements. It reportedly generated personality profiles of millions of

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