Ben Jeffreys

Product-Market Fit: The Early Adopter Advantage

The real magic lies in completing the loop rapidly multiple times over with those initial high value users

1m ago

The startup cap table - get it right to avoid future pain

One of the most overlooked yet critical elements of a startup’s success is its shareholder capitalization table (cap table). Founders often rightly focus on product development, fundraising, and customer acquisition - but fail to recognize that a poorly structured cap table can limit future growth, deter investors, and even threaten long-term control of the business. Getting your cap table right from the start is not just a legal task — it’s a strategic imperative.

2m ago

Finding a co-founder

You’ve got an idea that you think will go big with you at the helm. You battle it out for months -- building, testing, learning. Then you’re ready to pitch to some investors and the feedback is … overwhelmingly negative. You’re just a single person with an early-stage idea. Come back to me when you hit X -- they say. 

3m ago

Resilience -- the foundational skill that makes an entrepreneur

“Entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made.”

4m ago
June 24, 2025
June 24, 2025

Product-Market Fit: The Early Adopter Advantage

The real magic lies in completing the loop rapidly multiple times over with those initial high value users

May 31, 2025
May 31, 2025

The startup cap table - get it right to avoid future pain

One of the most overlooked yet critical elements of a startup’s success is its shareholder capitalization table (cap table). Founders often rightly focus on product development, fundraising, and customer acquisition - but fail to recognize that a poorly structured cap table can limit future growth, deter investors, and even threaten long-term control of the business. Getting your cap table right from the start is not just a legal task — it’s a strategic imperative.

April 14, 2025
April 14, 2025

Finding a co-founder

You’ve got an idea that you think will go big with you at the helm. You battle it out for months -- building, testing, learning. Then you’re ready to pitch to some investors and the feedback is … overwhelmingly negative. You’re just a single person with an early-stage idea. Come back to me when you hit X -- they say. 

March 17, 2025
March 17, 2025

Resilience -- the foundational skill that makes an entrepreneur

“Entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made.”