Wire: a digital marketing firm looking out for SMEs

With a walk down the inner streets of Banani or Mohakhali DOHS these days, one would perhaps cross at least 10 digital marketing agencies in every block. Most of them strive to cater to the biggest brands in the market. With nearly a zillion firms running after the largest brands in the country, in a market as saturated as this, how do you stand out and thrive?

One particular agency, working from an inconspicuous space in Banani road no. 5, has the answer. Meet Wire, a 365 digital marketing agency renowned for its unique client-centric services, that has been breaking new grounds in the industry by primarily targeting SMEs, restaurants and local brands for digital marketing. Over the years, Wire has worked from the ground up to help multiple brands set up their unique brand identities in the market. Some of its key clients include Tourino Tyres, Minister Group, and popular local restaurant chains such as Tarka, 138 East and BFC. Starting in 2016, Wire now has more than 47 clients, served by a team of more than 40 in five departments.

Restaurants, in particular, have been Wire's forte since its inception as its track record of delivering quality, affordable digital marketing services to restaurant brands has earned them a trusted spot in the industry. Putting clients at the front and centre of their business model has also helped Wire navigate the pandemic at a crucial time when the service-based industry was going through unprecedented uncertainty.  Wire ensured that its clients, mostly SMEs who took the heaviest tolls during the pandemic, didn't suffer and that their businesses didn't go bankrupt during the lockdown phase. Wire gave a lot of its clients a line of credit that allowed them to carry on with their marketing activities and to give sales pushes.

A client-centric model, targeting a gap in the market, along with fast and affordable service--that's how Wire plans to go big. Right now, the agency is pushing to expand outside Dhaka and target SMEs in other megacities across the country in an effort to grab the unattended market beyond the capital.

The digital marketing industry is constantly evolving and changing every day. And firms like Wire are set to lead the future. Agencies need to build tech and software that enables digital marketing and makes lives easiest, at the same time, they also need to develop teams that can maintain volume while not sacrificing quality.