Published on 03:33 PM, January 16, 2021

BYTES

Following backlash, WhatsApp extends its update deadline

A WhatsApp advertisement is seen on the front pages of newspapers at a stall in Mumbai, India, January 13, 2021. Picture taken January 13, 2021. REUTERS/Francis Mascarenhas

WhatsApp on Friday announced that it will be extending the deadline of its confusing policy implementation by three months. The widely criticised policy required that its two billion users must either accept its updated terms and conditions by February 8 or stop using the service altogether. The new cut off date has been set on May 15.

"No one will have their account suspended or deleted on February 8. We're also going to do a lot more to clear up the misinformation around how privacy and security work on WhatsApp," said WhatsApp in a blog post.

WhatsApp was criticised heavily after sending a confusing notification to its users worldwide that seemed to suggest that under its new terms and conditions, the firm will be sharing more user data with its parent company Facebook.

The announcement quickly drove millions of its loyal fans to alternative messaging apps like Signal and Telegram. In Bangladesh, Turkish messaging app Bip has gained an unusual surge among local users as it ranked first in Google Play Store, rising 92 steps in one day, reported BBC Bangla.

The backlash and criticism prompted WhatsApp to resort to a wide range of defensive tactics that included running full-page ads on several newspapers in India where the firm has amassed its largest user base.

In the blog post, WhatsApp also said that personal messages have always been and will remain encrypted and its practice of sharing some user data with Facebook was not new and is not going to be expanded.