Published on 11:57 PM, April 12, 2024

Apple to launch AI-powered Macs later this year: report

Apple in October unveiled the current-generation M3 chips and the new MacBook Pro and iMac computers that were getting them. Image: Wes Hicks/Unsplash

Apple is nearly done with the production of AI-powered M4 computer processors and plans to update every Mac model with them, according to a recent report by Bloomberg News. These updated models, which include new iMacs, a low-end 14-inch MacBook Pro, high-end 14-inch and 16-inch MacBook Pros, and Mac minis, are planned to be released later this year or early next year, the report states, citing people close to the matter.

PC makers have been in a slump since the end of a pandemic-era boom in sales for working and learning from home. The industry has pinned its hopes of a revival on a new generation of laptops and desktops with more powerful chips that can handle artificial intelligence tasks such as summarising documents without having to send data to the cloud.

Intel is preparing such chips, as are rivals including Qualcomm. Reuters has reported that Nvidia also plans to use its strength in AI chips to jump into the PC market with a new chip as early as 2025.

Apple is planning to highlight the AI processing capabilities of the new chips, and how they'll integrate with the next version of macOS, according to the Bloomberg report.

Apple did not immediately respond to a Reuters request for comment. The news comes ahead of Apple's annual developers conference in June, and reports said the iPhone maker could announce a new AI partnership and unveil significant changes to the iOS.

Mac sales fell 27% in Apple's most recent fiscal year ended in September. Apple in October unveiled the current-generation M3 chips and the new MacBook Pro and iMac computers that were getting them.