Smokers urged to swap cigarettes for vapes in world first scheme

As part of the world-first national scheme, almost 1 in 5 of all smokers in England will be provided with a vape starter kit alongside behavioural support to help them quit the habit as part of a series of new measures to help the government meet its ambition of being smokefree by 2030 - reducing smoking rates to 5% or less. Local authorities will be invited to take part in the scheme later this year and each will design a scheme which suits its needs, including deciding which populations to prioritise.

In a speech, Health Minister Neil O'Brien also announced that following the success of local schemes, pregnant women will be offered financial incentives to help them stop smoking. This involves offering vouchers, alongside behavioural support, to all pregnant women who smoke by the end of next year.

The government also consulted on introducing mandatory cigarette pack inserts with positive messages and information to help people to quit smoking.

Additionally, there will be a crackdown on illicit vape sales as part of measures to stop children and non-smokers take up the habit - which is growing in popularity among young people.

Supporting more women to have a smoke free pregnancy will reduce the number of babies born underweight or underdeveloped with health problems requiring neonatal and ongoing care. It will also reduce the risk of miscarriage and stillbirth.

Cutting smoking rates reduces the number of smoking-related illnesses needing to be treated, in turn reducing the pressure on the National Health Service (NHS), helping to deliver on our priority to cut NHS waiting lists.