Published on 09:00 PM, February 05, 2023

The unsettling world of 'High-Value' women on social media

Design: Syeda Afrin Tarannum

As red pill content has gained an unfathomably immense popularity on the internet in recent years, YouTube has been the primary platform for many such creators. Kevin Samuels (@byKevinSamuels), Myron Gaines (@FreshFitMiami) and Mahdi Tidjani (@MahdiTidjani) are only a few examples.

However, while these channels are geared towards men and tend to be more aggressively misogynistic, there's a quieter presence working on YouTube with the same mindset – channels that teach women how to be high-value themselves. For anyone who doesn't know, the term "high-value" is a classic buzzword in the red pill community. It's usually used to describe men who are wealthy and insist on conventional gender norms at home and outside; one could say the Tate brothers are the definition of the word.

So what does a high-value woman look like? According to popular life coach and influencer Anna Bey (@AnnaBeyOfficial), who has over 1.5 million subscribers, being of any value starts with being conventionally feminine and seemingly rich. After all, much of her content is focused on how women can live up to traditional beauty and fashion standards, and ultimately get the attention of men.

A similar assertion on the outer appearance and appeasing the male gaze is also very evident in recent breakthrough podcaster Pearl Davis' (@JustPearlyThings) videos. Davis is a strong supporter of the idea that a woman can only be high-value until her late thirties and has often voiced outrage against the body positivity movement because to her, weight has a lot to do with whether or not a woman is capable of being a worthy partner to a man.

Now of course, Bey and Davis reserve their right to see dating and womanhood however they see fit, but just like most other red pill content, the problem with their teachings is how fundamentalist they are. According to Davis, a high-value woman only ever wants a family and children, and if a woman doesn't want that, she's not worth much.

Female sexuality is another sore spot for many such high-value content creators. Jebediah Bila (@JebediahBilaLIVE), with a massive following of 125,000 subscribers, regularly speaks up about it. In her eyes, a woman's value is surely influenced by how active she is sexually, and ruins her prospects at landing a good partner. Convictions like these are entirely based on personal beliefs, but when they are marketed as universal truths, not only do they spread misinformation but they also fuel a feeling of animosity between women like Jebediah and others who believe differently. It basically pits women against each other and robs them of their right to decide what makes them happy.

Then there's also the constantly implied message that romantic relationships should be the end goal for all women. Even when it's a tip as basic as maintaining good hygiene or one as crucial as self-respect, red pill female influencers never forget to remind you how or why men will find it attractive in a woman.

This irrational concentration on love also makes them condone unhealthy relationships at times. The red pill community has a common belief that high-value men are entitled to cheat (or as Kevin Samuels famously said, "High-value men don't cheat; they exercise options,") and some content creators like Davis are always trying to justify this bizarre concept.

It should all be a matter of choice. If a woman decides she likes conforming to stereotypical gender roles, she should have the freedom to follow through, and if another chooses to live differently, she should get the chance to do that as well. Most women face enough hurdles in every aspect of their lives as it is, the last thing we need is tearing each other down.

Fabiha is secretly a Lannister noblewoman and Slytherin alum. Pledge your allegiance and soul to her at afifafabiha01@gmail.com