Ad Maker Bangladesh 2016 off to a great start

Ad Maker Bangladesh is the biggest marketing competition in the country in terms of participating teams and prize money. NSU YES! has been effectively undertaking this competition for the last 6 years and eventually it has become the largest inter university competition where the participants get the opportunity to prove their talent in advertising arena incorporating IMC tools.

This year 305 teams are participating from 56 universities all over the country. Robi presents Ad Maker Bangladesh, co-sponsored by Elite Paints, commenced on May 6, 2016 with a workshop.

On the workshop, NSU YES! arranged a stage for the participants where they perceived some corporate legends and learned key skills about marketing strategies. This workshop helped the participants devise a clear vision about the biggest marketing competition and prepare themselves for the creative fight ahead.  This was a big opportunity for the young creative fighters to learn something about marketing strategy and get clear notion of what Ad Maker is all about. The first speaker was Fahim Khan, Manager, Strategic Planning, ADcomm Ltd. He talked about brand essence and brand positioning. He discussed the concept of MICE – "most important change to encourage". He talked about some successful campaigns and how brands developed. Robi campaign for women, Robi smile campaign, Fair & Lovely Foundation campaign for women and Ispahani Mirzapore Tea were the biggest successful campaigns by a consummate strategic planning.

The second speaker was Mukit Ahmed, General Manager (Head of Social media) at Robi Axiata Ltd. He re-introduced everyone with the true essence of marketing. According to him, marketing is all about creating influence, creating value to the audience and thus automatically creating sales. He pointed out why and how to target the audience for social media campaign. He differentiated how the media changed from before. Then he gave a vision of upcoming social media impact.

The third speaker was M. Ahmedun Faiez, Account Director, Starcom Bangladesh and Bitopi Advertising Limited. His presentation was on efficient media planning. He gave idea about Starcom, media planning terms, planning strategies, toolkits and process and media innovations. He introduced media agencies and how they work. At the end he highlighted some successful events of Starcom.

On June 1, 2016, the creative fight for this year will be put to an end as from the 305 teams the best team will be crowned the next Ad Maker.

Robi Ad Maker Bangladesh 2016 is supported by our electronic media partner Ekattur TV, online media partner SD Asia, print media partner The Daily Samakal, youth engagement partner The Daily Star, radio partner Radio Foorti.