Marketing whiz kids fight it out at Teer BRANDRill ‘17

The grand finale of Teer BRANDrill 2017 took place on March 12 at the University of Dhaka. After an extremely close competition among the 10 qualifying teams, Second String from Bangladesh Universities of Professionals became winners of the first ever nationwide branding competition in the country and was awarded with BDT 100,000. Forza from Institute of Business Administration, University of Dhaka won second place, and Crime Master Gogo from North South University third place. They were awarded BDT 60,000 and BDT 40,000 respectively.

Over 200 teams from 20+ universities spanning seven divisions took part in BRANDrill. The competition consisted of three rounds and a workshop on the hurdles faced in branding. The competition started with an online case submission round on February 11, where around 700 students participated. Among them, the best 50 teams went through to the second round for their outstanding branding ideas. This was followed by a television commercial making round. The teams presented their commercial in a highly competitive round from which only 10 teams made it to the final.

The judges panel of the final consisted of Shoeb Md. Asaduzzaman, Executive Director of Sales & Marketing, City Group Ltd.; Mohammad K Haque, General Manager of Marketing Communication, bKash Ltd.; and Md. Ismail Hossain, Associate Professor Department of Marketing. Dean of Faculty of Business Studies, University of Dhaka, Shibli Rubayat Ul Islam, was the Chief Guest.