Want funding for your business?
Here's how to make a good pitch.
Pitching to investors can be nerve wracking. Often times the future of your business and your career can depend on how you present your idea. We've got some tips so that you can nail that pitch.
1. Make it a story
No matter what you're presenting on, it's always best to tell it like a story. It grabs your audience's attention, and gives the pitch a more personal touch. Investors want to see both passion and skill, and good storytellers combine both of these things.
2. Don't overcomplicate things
The initial pitch does not need as much detail about the complexities of the business model. Make it easy to understand, yet detailed enough so that the investors can get a good idea of what your startup is about. Don't make it too long and full of difficult terms and numbers.
3. Focus on your USP
There are hundreds of companies pitching to investors, so you must differentiate yourself. Highlight your unique selling points, and tell them what makes your startup worth their time, resources, and money.
4. Be specific about "the ask"
You must clearly know what you want from the investor, be it money or resources. Conclude your pitch with an overview of your company, and clearly communicate what you require from the investor. Tell them how this investment will help you both in the long run.