Orascom Telecom Bangladesh new name of Sheba

Sheba Telecom (Pvt) Limited has changed its name as Orascom Telecom Bangladesh Limited, says a press release.
Sheba, the third mobile operator, had been providing GSM (Global Service of Mobile) services in Bangladesh since 1998. Orascom Telecom, a subsidiary of Orascom Telecom Holdings, bought 100 percent share of Sheba Telecom in 2004 and started its operation with new brand name --banglalink
After its inception in Bangladesh market, the Egypt based brand had taken massive tariff reduction strategy to grab significant share of the market. By the end of 2007, the company among the six operators has become the second largest market player in terms of subscriber acquisition. Grameenphone is the leading operator.
According to Bangladesh Telecommunication and Regulatory Commission (BTRC), Banglalink's total subscriber reached 7.88 million by the end of February 2008. Grameenphone's subscribers reached 17.20 million by the end of February.
The BTRC's latest figures say, up to February 2008, the total mobile phone subscribers reached 37.55 million, increased by 68 percent compared to the same period a year earlier. The number of total mobile phone subscribers was 22.38million by the end of February 2007.